A bold local burger steps into the global spotlight

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FILIPINO FLAVORS Hard Rock Cafe Philippines’ unique burger creation is in the running to be one of only five burgers selected to feature on Hard Rock’s final global World Burger Tour menu. PHOTO FROM HARD ROCK CAFE PH

FILIPINO FLAVORS Hard Rock Cafe Philippines’ unique burger creation is in the running to be one of only five burgers selected to feature on Hard Rock’s final global World Burger Tour menu. PHOTO FROM HARD ROCK CAFE PH

HARD Rock Cafe Philippines brings the heat as it officially joins the 2025 World Burger Tour, a global culinary competition that celebrates flavor, creativity, and hometown pride through one-of-a-kind burgers from Hard Rock Cafes around the world.

From June 14 to Aug. 5, 2025, Hard Rock Cafe Manila will showcase its exclusive, Filipino-inspired burger — crafted by local chefs to represent the soul and flavor of the Philippines.

This year's tour takes the battle beyond the kitchen by partnering with top local food influencers. Through content on Instagram, TikTok, and more, fans can get a behind-the-scenes look at what makes this burger distinctly Filipino.

Take part in the tour by dining at Hard Rock Cafe Manila and taste its special World Burger Tour entry. Every order and every rating counts toward helping its burger make the global cut. Rally fellow food lovers to post, vote, and tag along on this flavorful campaign.

Available for a limited time only, its entry for the 2025 World Burger Tour will be served exclusively at Hard Rock Cafe Manila until Aug. 5.

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Follow and support the campaign using #WorldBurgerTour, #HardRockCafe, #HardRockCafeManila, #ByTheBistroGroup, and #WBT2025. For updates and content, follow @hardrockcafe, @hardrockcafeph, @thebistrogroup.

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