ABS-CBN taps new partner, widens global reach

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June 6, 2026 | 12:00am

MANILA, Philippines — Media giant ABS-CBN Corp. is reaching new viewers in more than 200 countries and territories by signing a content partnership with over-the-top (OTT) platform Rakuten Viki.

ABS-CBN yesterday announced that it has entered into a content deal with Rakuten Viki to bring some of its titles to over 200 countries and territories reached by the platform.

Rakuten Viki offers OTT services to viewers in the Americas, Europe, the Middle East, Oceania and Southeast Asia, with titles available in English, Spanish, Portuguese and French.

For ABS-CBN, the tie-up means it would be able to air its films and shows to a wider audience. The partnership also supports the company’s efforts to branch out overseas by granting rights to OTT platforms to stream its materials.

Rakuten Viki has added to its content library the Filipino adaptation of the South Korean hit It’s Okay To Not Be Okay, starring Anne Curtis and Joshua Garcia. The story tackles mental health, and the adaptation tries to break the stigma around it by placing it in the Filipino context.

ABS-CBN also shared with Rakuten Viki the romance series headlined by Donny Pangilinan and Belle Mariano: He’s Into Her and He’s Into Her Season 2.

The company decided to push the series to Rakuten Viki subscribers because it has won multiple awards internationally, including the Asian Academy Creative Awards and Seoul International Drama Awards.

ABS-CBN hopes that by teaming up with Rakuten Viki, it can widen the international following of its materials given that the platform is used by over 120 million people globally.

Recently, ABS-CBN has also signed a content partnership with Dubai One, a free-to-air channel in the Middle East and North Africa. The deal covered the airing of ABS-CBN series 2 Good 2 Be True, making it the first Philippine drama to broadcast on free TV in the Middle East.

To date, ABS-CBN has sold around 50,000 hours of content to at least 50 countries worldwide.

It is also building up its digital channel, with ABS-CBN Entertainment maintaining its regional leadership with nearly 55 million subscribers.