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Actress Andrea Brillantes
STAR / file
MANILA, Philippines — Young actress Andrea Brillantes led honorees of the 2026 TikTok Shop Creator Awards celebrating local entrepreneurs on the social media platform's e-commerce feature.
Franco Aligaen, marketing lead of TikTok Shop Philippines, said in a statement how the awards highlight how creator-led commerce has evolved beyond content creation into sustained business-building.
"Creators are at the heart of discovery e-commerce, not only redefining how users experience and engage with brands, but building communities around various interests," Aligaen added.
Andrea was named Gen Z CEO Celebrity of the Year due to the strong presence of her cosmetics brand Lucky Beauty, which she launched in 2023.
Dani Barretto, meanwhile, was honored as Celebrity Creator of the Year, recognized for using livestreaming to deepen community engagement while growing her business presence.
Related: Enrique Gil finds rhythm in return to TV with Andrea Brillantes
Colourette Cosmetics and Fresh Formula founder and chief executive officer Nina Ellaine Dizon was deemed a Mega Campaign Champion because of her influence in the beauty space and her role in shaping locally driven beauty narratives.
Other honorees were Miss Dioza as Super Star Creator of the Year, Lierge Perey as New Star Creator of the Year, Reinalie Morales with the Live Record-Breaker Award, and the M-Commerce Corporation as the MCN Agency of the Year.
TikTok Shop Philippines reportedly doubled its active creator base based on year-on-year data, a reflection of the speedy growth of creator-led commerce where brands turn to livestreamers, affiliates, and content creators to drive product discovery and sales.
According to the Influencer Marketing in Southeast Asia 2025 report of Cube x Impact, 83% of consumers have made purchases through affiliate links.
RELATED: Andrea Brillantes makes music debut under Ramona moniker
