Asia’s biggest franchise event puts spotlight on ASEAN market

The Philippine Star

January 16, 2026 | 12:00am

MANILA, Philippines — The Philippine Franchise Association (PFA) will stage Franchise Asia Philippines 2026, the biggest franchise event in the continent, in April this year at the SMX Convention Center Manila, with the theme: “Franchising Together: ASEAN to the World.”

“As the world looks toward Southeast Asia for growth, Franchise Asia Philippines 2026 will serve as the premier gateway for local brands to scale internationally and for global concepts to enter the vibrant ASEAN market. The event will gather industry leaders, aspiring entrepreneurs and world-class speakers to foster collaboration and showcase the resilience of franchising,” PFA chairman emeritus Samie Lim said.

The event features a Certified Franchise Executive Program, a mini-MBA in franchising with a rigorous professional development track for franchise executives who aim to raise their level of expertise. Participants will gain a comprehensive understanding of franchise operations and management, franchisee–franchisor relationships, and key industry best practices.

Given by the US-based International Franchise Association, this global certification is widely recognized as the gold standard and a prestigious distinction in the global franchising industry.

Meanwhile, the International Franchise Conference will gather industry titans, renowned international thought leaders, experts, successful franchisors and business leaders to share insights on current market trends, business strategies and growth opportunities.

The International Franchise Expo, on the other hand, will bring together hundreds of homegrown and international brands – from emerging concepts to top franchise names – across food and beverage, retail, and service industries. For years, it has been the ultimate one-stop destination for seasoned entrepreneurs seeking to expand or diversify their investment portfolio, aspiring business owners ready to be their own boss, and investors exploring new business opportunities, as well as for business owners connecting with allied and service providers to support their brands.

Franchise Asia Philippines 2026 presents an exceptional opportunity to learn from industry leaders, engage with top franchise brands, and discover new business ventures. Whether you are an established franchisor seeking to expand your reach or an aspiring entrepreneur looking for a proven business model, this event equips you with the insights, tools, and connections essential for success. Beyond local growth, it positions the Philippines as a launch pad for brands to succeed globally and for ASEAN brands to make their mark on the international stage.