Belle-linked online gaming provider partners with new streaming platform

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The Philippine Star

December 15, 2025 | 12:00am

MANILA, Philippines — Buenas PH, an e-casino operator linked to Belle Corp., has been named the presenting partner for the upcoming Battle of the Streamers, the weekly flagship program of iGaming broadcast network YGS Live. Belle is part of the SM Group’s gaming and leisure portfolio.

YGS Live, a newly launched livestream entertainment platform, positions itself as a brand-safe space dedicated to i-gaming and creator-led entertainment. It provides streamers, partners and fans with an environment built on transparency and ethical standards in streaming and gameplay. The platform is also building a clear identity as a home exclusively for creators who promote PAGCOR-licensed online gaming sites.

Battle of the Streamers airs every Saturday and brings together leading i-gaming creators in a competition powered by Pragmatic Play, supported by a P11 million ($188,350) prize pool. As one of the first major shows on Loco Live, it demonstrates YGS Live’s commitment to responsible, high-quality content, including its strong stance against unlicensed and scam platforms.

YGS Live notes that Buenas PH is backed by Pacific Online Systems Corp. (POSC), a subsidiary of Belle Corp, which forms part of SM Group and also serves as Melco Resorts & Entertainment’s 50 percent partner in City of Dreams Manila.

“Through this partnership, Buenas PH supports a mission that elevates Philippine iGaming to a safer and more responsible environment,” said Julius Mariano, founder of YGS Live. “Our creators have influence. We want that influence to help shape a healthier culture for fans and players.”

As presenting partner, Buenas PH will have prominent visibility throughout the Battle of the Streamers series, which concludes with a grand finals event on Jan.18, 2026 at City of Dreams Manila. The finale will feature high-stakes matches, interactive community segments, and P3 million ($51,370) worth of giveaways for fans and viewers.

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