4 months ago
22
BRANDPLAY, one of the agencies under the PageOne Group, made an extraordinary first appearance at the 60th Anvil Awards, securing multiple accolades and earning a top agency recognition in its debut competition in the Agency of the Year (AOY) category.
ANVIL AWARDS WINNER Brandplay wins Top Agency award at the 60th Anvil Awards, taking home multiple Anvils showcasing its expertise in developing and implementing impactful campaigns. BRANDPLAY PHOTO
Organized by the Public Relations Society of the Philippines, or PRSP, the Anvil Awards is the highest honor in Philippine public relations, recognizing outstanding campaigns, programs and institutions that set industry benchmarks.
The Agency of the Year (AOY) distinction is awarded to agencies that secure the highest number of winning entries, either as direct submissions or on behalf of clients.
During the awards ceremony at the Manila Hotel, Brandplay was honored as one of the top performing agencies — an impressive feat for a first-time contender in the AOY category.
"Winning at the Anvil Awards is a testament to the power of collaboration, where visionary clients and a dedicated team come together to create campaigns that drive real impact. This achievement reflects not just creativity and strategy but also the trust and synergy that fuel our work. A huge thank you to our clients for their partnership and to our incredible team for their passion, hard work, and commitment to excellence. Here's to more meaningful campaigns that make a difference," Brandplay Head of Agency and Senior Director Fritz Cruz said.
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Client-initiated campaigns include "NLEX Punla," Corporate Social Responsibility/Good Governance; "STI Social Media Pages: Reaching and Guiding Students Through Enriching and Innovative Content," Multimedia-Social Media; "We Care: The SM Foundation Newsletter," Publications; and "SM Foundation: Uplifting Lives Through Social Good," Non-Profit.
Brandplay is poised to redefine how brands connect with their audiences, delivering results that go beyond business objectives and creating communications that truly matter.
