CEO highlights growing demand for ingredient-conscious, affordable skincare

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June 28, 2026 | 5:20pm

MANILA, Philippines — As consumers become increasingly knowledgeable about skincare ingredients and product formulations, a beauty brand said that it is adapting its approach to meet changing customer expectations. 

Charlotte Winter, chief executive officer of Skintessential, said today's skincare buyers are more informed than ever, prompting the brand to prioritize products that combine simplicity, effectiveness, and safety.

"Consumers today are becoming more informed and ingredient-conscious. They want products that are simple, effective, and suitable for their lifestyle," Winter said. 

The shift reflects a broader movement within the beauty industry, where customers are paying closer attention to ingredient lists and seeking skincare solutions that deliver long-term benefits while fitting seamlessly into their daily routines.

According to Winter, many of the brand’s customers are looking to address common concerns, such as uneven skin tone, dullness, sun protection, and overall skin brightening. She added that many are opting for brands that can fit into their daily routine and help them achieve healthier-looking skin over time.

One of the ways to achieve this is to make quality skincare accessible despite rising consumer expectations and increased competition within the beauty market.

"Affordability and quality should go hand in hand, not compete against each other," she stressed. 

Driven by these feedback, Winter said the brand focuses on looking for innovative solutions that balance efficacy, affordability, and everyday convenience.

Recently, Skintessential launched its new billboard campaign in time for its first year anniversary

"The billboard campaign is not just about visibility — it represents the trust and support we've received from our customers during our first year. We wanted to create a strong brand presence and inspire more people to discover skincare solutions that are both effective and accessible,” Winter said. 

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