DigiPlus strikes deal with Pacquiao for co-branded games

Upgrade to High-Speed Internet for only ₱1499/month!

Enjoy up to 100 Mbps fiber broadband, perfect for browsing, streaming, and gaming.

Visit Suniway.ph to learn

January 22, 2026 | 12:00am

MANILA, Philippines — DigiPlus Interactive Corp. and boxing icon Manny Pacquiao are providing a one-two punch aimed at further reinforcing the digital entertainment company’s leadership position.

DigiPlus and Pacquiao are teaming up for a slate of co-branded games that tell the story of the Filipino sporting legend’s journey, resilience and legacy.

DigiPlus chairman Eusebio Tanco said the landmark collaboration with Pacquiao allows the company to create something innovative, meaningful, familiar and truly local.

“As the entertainment scene continues to evolve, audiences are seeking more authentic and exciting experiences,” Tanco said.

“These games are made for Filipino players, with a Filipino champion front and center,” he said.

A total of nine titles across the BingoPlus, ArenaPlus and GameZone platforms will be rolled out under the partnership, bannered by games “Super Ace Pacquiao” and “Boxing King Pacquiao.”

DigiPlus integrates Pacquiao’s most well-loved moments, traits and symbols into each game’s mechanics and visual design as it hopes to deliver an entertainment experience that resonates with Filipino players.

DIgiPlus said seven of the games are already live and ready for play, with more titles to be launched in the coming weeks.

According to DigiPlus, the partnership signals a long-term content-driven collaboration that goes beyond branding.

The company said it would continue to roll out new Pacquiao-themed titles while pursuing future collaborations that celebrate local culture, sports and entertainment.

DigiPlus currently has a total registered users of over 40 million.

In anticipation of a more robust regulatory environment, the company continues to strengthen its self-regulation efforts.

The company is reviewing and refining its advertising and marketing materials to ensure campaigns are responsibly designed and do not inadvertently reach youth or vulnerable sectors.

It is also enhancing its responsible gaming initiatives through educational campaigns, self-exclusion tools and partnerships with mental health professionals and financial literacy experts.