DigiPlus unveils 'Entertainment for Good' campaign to advance new corporate vision

Philstar.com

June 26, 2026 | 4:37pm

MANILA, Philippines — DigiPlus Interactive Corp., the country’s premier digital entertainment provider behind BingoPlus, ArenaPlus and GameZone, has officially launched its "Entertainment for Good" framework, mapping out a corporate strategy that bridges commercial growth with meaningful social impact.

Anchored on the Company's new corporate vision to "transform the world of entertainment for good," the framework reflects DigiPlus' commitment to building trusted digital entertainment platforms and experiences that connect, protect, and uplift Filipino lives. The strategy integrates localized product innovation, player protection and responsible gaming, community empowerment, and strong corporate governance into the Company's daily operations and approach to growth.

"Guided by our 'Entertainment for Good' vision, we continue to invest in innovation and technology to deliver the best possible entertainment experiences for our customers while ensuring that our commitment to player protection, strong corporate governance, and positive community impact grows alongside our business," said DigiPlus President Ping Chen.

Since the start of the year, DigiPlus has actively woven the framework's guiding principles into its operations, reflected in recent initiatives and business milestones across its brands and platforms. DigiPlus is advancing its 'Entertainment for Good' strategy across four core pillars:

Entertainment that connects

DigiPlus is focused on making digital entertainment more social, culturally relevant, and locally resonant for Filipino audiences. Guided by this pillar, the Company continues to expand its entertainment ecosystem through partnerships, localized content, and platform innovations across its brands.

Among DigiPlus' latest innovations is the recently launched Pinoy Drop Ball Turbo game on BingoPlus, expanding its popular Perya games suite and introducing a new iteration of one of its most successful homegrown titles. In sports, ArenaPlus became the National Basketball Association's (NBA) official partner in the Philippines. The Company also tapped world boxing icon Manny Pacquiao to launch co-branded games and become a brand ambassador for both ArenaPlus and GameZone.

Safe and responsible play

DigiPlus places strong emphasis on responsible gaming and safeguarding players.

The Company continues to enhance its in-app responsible gaming tools and strengthen its 24/7 customer care capabilities, providing players with support and access to resources such as the EmbracePLUS helplines. Complementing these efforts are ongoing education and awareness initiatives that empower players to stay informed and engage in safe and balanced entertainment. As an added financial safeguard, the industry-first surety bond program also remains available across DigiPlus' platforms.

Empowering communties

Beyond entertainment, DigiPlus is committed to contributing to nation-building through meaningful social programs around technology education, healthcare for underserved communities, and community resilience.

In 2025, the DigiPlus Foundation spent P84 million on programs benefiting nearly one million Filipinos. Continuing this momentum into 2026, recent initiatives include partnering with the Department of Information and Communications Technology (DICT) to support the TechQuest National Robotics Challenge for young innovators, donating critical disaster response equipment to the City of Manila, and providing over P1.2 million in relief assistance to communities affected by the recent earthquake in Southern Mindanao.

A culture of integrity

As a publicly listed company and regulated online gaming operator, DigiPlus upholds strong corporate governance and regulatory compliance.

Among recent developments, DigiPlus integrated ArenaPlus sportsbook with the Sportradar Integrity Exchange (SIE), a global network that helps detect suspicious betting activities in real time. Further reinforcing its commitment to transparency and long-term value creation, DigiPlus published its 2025 Integrated Report, establishing a comprehensive economic, environmental, social, and governance (ESG) baseline ahead of the 2026 reporting cycle.

Entertainment for Good advances DigiPlus' transformation into a purpose-led organization, embedding innovation, responsible gaming, community impact, and strong corporate governance into the way it operates and grows.

Recently included in the Fortune Southeast Asia 500 for the third consecutive year and once again recognized as Digital Operator of the Year at the 2026 Global Gaming Awards Asia-Pacific, the Company continues to strengthen its position as a trusted and responsible leader in digital entertainment.

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