DTI launches Bagong Pilipinas MSME Hub

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The Philippine Star

December 15, 2025 | 12:00am

MANILA, Philippines — The Department of Trade and Industry formally launched the Bagong Pilipinas MSME Hub last Dec. 4 on the ground floor of the DTI Filinvest Building in Makati.

The flagship hub marks a major milestone in the government’s broader strategy to strengthen the country’s MSME ecosystem through enhanced innovation, wider market access and deeper integration into national value chains.

The event gathered leaders from government, industry champions, regional MSME representatives, development partners and supporters of Filipino enterprise – signaling the hub’s importance as a long-term platform for promoting regional products and building a more resilient, competitive MSME sector.

For many regional MSMEs, the journey into mainstream retail has long been hindered by high operational costs, limited networks, and barriers to entering high density commercial districts. The MSME Hub addresses these challenges by offering entrepreneurs a premium, permanent retail space where they can showcase products, observe real-time market behavior, and refine strategies based on credible retail performance.

By enabling MSMEs to access Makati’s vibrant commercial ecosystem, the hub becomes a testing ground for product improvement, a venue for brand elevation, and a stepping stone toward partnerships with institutional buyers and premium retailers. This structured access is complemented by reliable reporting systems and sales visibility – giving MSMEs clearer insights for production planning, pricing, and supply management.

Guests at the launch explored the hub’s 300-square-meter space thoughtfully designed to highlight Filipino creativity and innovation. The store features well curated sections – ranging from apparel and accessories to home décor, artworks, halal-certified goods, coconut innovations and specialty food products. Every display celebrates the craftsmanship behind the regions and communities represented.

Lighting, textures and visual storytelling bring each product category to life, enabling visitors to appreciate how Filipino MSMEs have significantly leveled up through DTI’s trade fairs, design interventions, and upskilling programs. With each collection, the hub demonstrates the depth of cultural identity, artistry, and entrepreneurial excellence found across the country.

The hub will evolve throughout the year with rotating showcases, regional spotlights and thematic features – ensuring wider participation of MSMEs nationwide. The concept is designed to be replicable and scalable, enabling DTI to bring similar market-access platforms to more regions while merging it with the strengthened One Town, One Product hub implementation.