1 week ago
6
Upgrade to High-Speed Internet for only ₱1499/month!
Enjoy up to 100 Mbps fiber broadband, perfect for browsing, streaming, and gaming.
Visit Suniway.ph to learn
This is AI generated summarization, which may have errors. For context, always refer to the full article.
The rebranding comes after media giant ABS-CBN ceased Teleradyo operations in 2023 and revived its old radio call sign under its joint venture with Prime Media
MANILA, Philippines – Two years after they ceased operations, news channels DZMM and Teleradyo will be revived through rebranding efforts from the Philippine Collective Media Corporation (PCMC) and Media Serbisyo Production Corporation.
This was announced in a statement posted online on Thursday, May 29.
PCMC will be rebranding DWPM Radyo 630 to DZMM Radyo Patrol 630, effective 8 pm on Thursday, May 29. Similarly, Media Serbisyo Production Corporation will be rebranding its Teleradyo Serbisyo program to DZMM Teleradyo.
The programs will feature familiar names in broadcasting, such as Noli de Castro, Charo Santos, Doris Bigornia, and Alvin Elchico.
This comes after news giant ABS-CBN, which previously owned DZMM and Teleradyo, entered a joint venture with House Speaker Martin Romualdez’s Prime Media Holdings Incorporated in 2023. The two formed a joint venture company, Media Serbisyo Production Corporation, which produces various news programs to be supplied to broadcasters, including PCMC.
In May 2023, ABS-CBN announced its plans to cease operations for Teleradyo due to mounting losses, but it revived its old radio call sign and frequency, DZMM 630 kHz, under the joint venture with Romualdez’s Prime Media. This led to the launch of DWPM Radyo 630, which aired programs anchored by veteran ABS-CBN journalists.
ABS-CBN lost its legislative franchise in 2020, affecting its television and radio operations. Lawmakers have sought to grant the media giant a fresh franchise, but their bills have languished in Congress. – Rappler.com
