Gen X, Millennials spend most time with social media ‘watching’

MANILA, Philippines — Filipino Gen X and Millennials prefer digital and social media platforms over traditional broadcast sources with “watching” being the most popular activity, according to a study done Comm&Sense Inc.  The generational study “Common Ground: Pinoy Voices in New Media” surveyed 400 Filipinos aged 27 to 58 nationwide, exploring their media-based activities and