Ginebra starts strong with P2.1 billion profit in Q1

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Richmond Mercurio - The Philippine Star

May 30, 2025 | 12:00am

GSMI’s revenues during the three-month period reached P16.3 billion, up by eight percent year-on-year.

Businessworld / File

MANILA, Philippines — Ginebra San Miguel Inc. (GSMI), the spirits business of diversified conglomerate San Miguel Corp., overcame more challenging market conditions at the start of the year to deliver an 11 percent jump in its earnings to P2.1 billion in the first quarter.

GSMI’s revenues during the three-month period reached P16.3 billion, up by eight percent year-on-year.

Cited as among the factors of its robust first quarter performance was the success of its “Ginstanalo sa One Ginebra Nation” national consumer promo, which helped sustain the popularity of flagship brand Ginebra San Miguel among its core drinkers and maintain growth for Vino Kulafu.

GSMI said that strong brand equity and effective market strategies have driven the company’s success.

“Our spirits business, Ginebra San Miguel Inc., has demonstrated remarkable strength over the years, even in the face of various challenges, including the global pandemic. The company’s over a decade-long growth trajectory clearly shows the wide appeal of our brands and the company’s overall resilience and strength,” GSMI president and CEO Ramon Ang said.

GSMI is the producer of the world’s largest-selling gin, Ginebra San Miguel.

The company’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, GSM Blue Lychee Martini, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Archangel Reserve Premium Dry Gin, Antonov Vodka, Freedom Island Light Rum, Primera Light Brandy and the Philippines’ No. 1 Chinese wine Vino Kulafu.

In 2024, GSMI surpassed 50 million cases sold for the first time and gained a larger share of the local liquor market.

The company also achieved a record net income of P7.3 billion in 2024, three percent higher year-on-year.

Without a one-time income from the sale of Don Papa’s rights in 2023, net income would have increased by 23 percent.

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