How is Cebu Pacific reshaping the Filipino travel bucket list?

From Piso fares to new routes, Cebu Pacific has opened doors for countless Filipino travelers. In this BrandRap Talk interview, we explore how the airline has taken tourism to new heights.

Editor’s note: This content is sponsored by Cebu Pacific and was produced by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated in the production of this piece.

For first-time travelers on a budget, seat sales could serve as their first step to a life full of travel. And this might be what Cebu Pacific is for many Filipino travelers – a launchpad to seeing the rest of the world.

So, how has Cebu Pacific redefined the Filipino travel bucket list – from affordability and accessibility, to transparency and trust, and the future of flight in the Philippines? And what are Cebu Pacific’s next steps to inspire more Filipinos to fly? Candice Iyog, Cebu Pacific’s marketing and customer experience officer, takes us behind the scenes of the low-cost carrier: from its three decades of growth to its influence on tourism and local communities, and the ambitious plans it has for the future. – Rappler.com