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The Good Start Challenge is a €2.6 million global challenge to advance innovative solutions that improve the wellbeing of parents and caregivers of young children in underserved communities in Brazil, Colombia, Mexico, Ethiopia, Kenya, Senegal, Uganda, The Philippines and Indonesia.
This piece is published by Ashoka Philippines through Rappler’s Lighthouse.
When a child is born, a parent is also born, marking a significant time of transformation and change. We are at the brink of a vital and meaningful shift in how we understand, support and prioritize parents worldwide. In support of this, the Van Leer Foundation, FEMSA Foundation, Fundação Maria Cecilia Souto Vidigal, LEGO Foundation and Challenge Works are launching a global challenge to advance innovative solutions that improve the wellbeing of parents and caregivers of young children in underserved communities in Brazil, Colombia, Mexico, Ethiopia, Kenya, Senegal, Uganda, The Philippines and Indonesia.
The Good Start Challenge will support up to 22 finalists globally to develop their solution with €50,000 in funding and a package of non-financial support. At the end, up to six winners will receive €200,000 and the opportunity to showcase in front of prospective funders and partners. Entries are now open from 22 May 2025 to 17 September 2025, 1pm (UTC).
The Challenge is seeking solutions from any sector which:
- Can build and deepen the wellbeing of caregivers from pregnancy and the first years of parenthood
- Can meet the needs of underserved and marginalized communities
- Have demonstrated effectiveness and are ready to take the next steps towards scaling
Are you interested in learning more?
- Register for an upcoming webinar to hear from the Challenge team and ask questions.
- Are you based in Sao Paolo, Manila or Kampala? Register for one of our in-person events where you will hear from parents and innovate together on how best to support them!
This is an exciting opportunity to be part of a global movement to make a difference in families’ lives! To find out more, and enter the Challenge, head to https://bit.ly/4ju873X
About Challenge Works
Challenge Works is a global leader in designing and delivering high-impact challenge prizes that incentivise cutting-edge innovation for social good. It is part of UK innovation foundation agency Nesta. For more than a decade, it has run more than 100 prizes, distributed more than £210 million in funding and engaged with 16,000 innovators.
About the Van Leer FoundationThe Van Leer Foundation initiated the Good Start Challenge. The Van Leer Foundation is an independent Dutch organisation working globally to foster inclusive societies where all parents, children and communities can flourish. Van Leer Foundation brings together people with different perspectives and supports them to achieve large-scale impact. Support involves a unique combination of funding, networks, executive education, technical assistance and knowledge.
