Jollibee on track to hit year-end targets

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December 18, 2025 | 12:00am

MANILA, Philippines — Asian food conglomerate Jollibee Foods Corp. expects its strong momentum to extend beyond 2025 as the group continues to execute its growth strategy across key markets.

The Jollibee Group reported “encouraging developments” in its operating performance, noting that preliminary indicators point to sustained momentum in fourth quarter sales.

It said that sales performance continues to demonstrate solid momentum, supported by resilient international markets and normalized domestic operations.

“The underlying fundamentals of the Jollibee Group remain strong. Based on preliminary internal indicators, we are seeing continued sales momentum in the fourth quarter sales, consistent with our previously communicated full-year 2025 systemwide sales and same store sales growth guidance,” Jollibee Group chief financial and risk officer and JFC International CEO Richard Shin said.

For 2025, the group expects to deliver an eight to 12 percent growth in system wide sales, with four to six percent growth in same store sales and store network growth of four to eight percent.

Operating profit growth, meanwhile, is targeted to be in the range of 10  to 15 percent this year.

The group was also planning to spend between P18 billion and P21 billion this year to open 700 to 800 stores across brands and regions.

The Jollibee Group said that store openings are also tracking in line with its previously communicated plans, reflecting sustained confidence in underlying consumer demand, disciplined site selection and its continued shift toward a more asset-light growth model.

“We remain focused on disciplined execution across markets while advancing our long-term growth priorities,” Shin said

The Jollibee Group is one of the world’s fastest-growing restaurant companies, with homegrown fast-food giant Jollibee as its flagship brand.

The group has set a strategic roadmap for the next five years as part of its vision to become among the top five restaurant companies in the world.

As of end-September, the Jollibee Group’s total store network stood at 10,304 stores composed of 3,445 branches in the Philippines and 6,859 abroad.