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Jan Milo Severo - Philstar.com
April 21, 2025 | 12:56pm
Kim Soo-Hyun at a press conference in Seoul on March 31, 2025
Han Myung-Gu/WireImage/Getty Images
MANILA, Philippines — Korean actor Kim Soo-hyun lost another endorsement from Prada.
Just months after being its brand ambassador in December 2024, Prada terminated Kim's contract last March 14.
A month after, Prada announced that K-pop band MEOVV member Gawon replaced Kim as its brand ambassador.
Meanwhile, Kim came under public scrunity again after an ad featuring him was shown in a Seoul subway station.
Prada is pleased to announce Gawon, South Korean singer and member of the K-pop group MEOVV, as Prada’s brand ambassador.#Prada pic.twitter.com/ZlDeDtoaTR
— PRADA (@Prada) April 17, 2025The ad was at one of the exits situated at Hongdae Station in Seoul.
It garnered a lot of interaction, with social media users strongly reacting against the advertisement.
— ??? (@masterofjgp) April 19, 2025Kim has been accused of grooming and harassing the late Korean actress Kim Sae-ron, which the actor denied in a press conference in Seoul last March 31.
RELATED: Prada terminates contract with Kim Soo Hyun — reports
