Lexus announces partnership with global athletes Endo and Igarashi

LEXUS welcomes two world-class athletes to its growing roster of global brand partners: Wataru Endo, captain of the Japan National Football Team and midfielder for Liverpool FC, and Kanoa Igarashi, elite professional surfer and Olympic silver medalist.

AMPLIFYING THE LEXUS BRAND Wataru Endo (left) and Kanoa Igarashi (right) embody the spirit of relentless ambition and precision — qualities that resonate deeply with the Lexus brand. LEXUS IMAGE

Both embody the spirit of relentless ambition and precision — qualities that resonate deeply with the Lexus brand.

Lexus will support Endo and Igarashi through a variety of initiatives that amplify their achievements on and off the field.

Endo joined Liverpool FC in 2023 and played a pivotal role in securing the club's Premier League title in the 2024–2025 season.

As captain of Samurai blue, Japan's national team, Endo represents leadership, resilience and focus — values that align with Lexus' own pursuit of exceptional performance.

"The first car I ever drove as a professional was a Lexus. It's an honor to now represent a brand I've long admired. Driving a Lexus in the UK as a Japanese athlete is a personal point of pride, and I remain dedicated to performing at my highest level for both club and country," Endo shared.

Meanwhile, Igarashi made history as the first Asian surfer to qualify for the WSL Championship Tour in 2016.

He remains one of the sport's defining figures, with a silver medal from the Tokyo 2020 Olympic Games and a World Surfing Games title to his name.

Much like driving, surfing requires instinct, balance and harmony with one's surroundings — values that Lexus continues to refine through every model.

"Surfers see the car as an extension of the body — an essential part of the journey. With Lexus, I believe I can chase waves no one has ever reached. I'm excited to explore this journey with a brand that shares my vision for excellence," Igarashi said.