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POP-UP. 52 Toys and Mattel are selling toys.
Megaworld Lifestyle Malls
Happening until July 20, toy lovers of all ages will find blind boxes and collectibles from Barbie, Hot Wheels, Lilo and Stitch, Jurassic World
MANILA, Philippines – Calling all blind-box lovers and film aficionados! Many limited edition collectibles of your favorite cartoon characters and fandoms await you at Eastwood Mall, Quezon City.
The 52Toys and Mattel Pop-up Store is now open until Sunday, July 20, featuring iconic childhood toys, such as Barbie dolls and Hot Wheels cars, as well as Disney princesses blind boxes and cute plushies.
It’s a pop-up store that caters to collectors of all ages.
Pop culture icons
The collaborative event features toys that span generations — Mattel’s roster of goodies features some legacy Barbie dolls, Thomas & Friends model sets, and toy cars.
To entertain new young audiences, Minecraft and Jurassic World toys themed after the latest Jurassic World: Rebirth are also available.
The mischievous Stitch from Lilo & Stitch also has his roster of collectibles for his fans!
‘Jurassic’ surprises
Aside from toys, the pop-up store also has special surprises for its visitors.
In celebration of the release of Jurassic World Rebirth, shopgoers who download the Jurassic Play app will receive a free Jurassic Guidebook.
Meanwhile, 52Toys offers photo contest participants a chance to win one blind box set of their choice! To enter the contest, one must strike a creative pose alongside the Disney princesses or the Stitch standee and post it online.
In recent years, the popularity of toy pop-ups came with the rise of collectibles like blind boxes among Filipinos. Eastwood City’s new pop-up store is the latest addition to such events, catering to the pop-up craze.
Other popular collectibles in the country include Sonny Angels and, most recently,y Labubus. The rise of collectibles in the country is also met with the opening of the first Funko Southeast Asia store in SM Mall of Asia.
The 52Toys and Mattel Pop-up Store is located at the Eastwood Mall Atrium in Eastwood City, Libis, Quezon City. – with reports by Mikay Tormon/Rappler.com
Mikay Tormon is a Rappler intern studying Bachelor of Arts in Communication with a Minor in Sociology at the Ateneo de Manila University.
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