.png){kind=logo}
2 months ago
26
Upgrade to High-Speed Internet for only ₱1499/month!
Enjoy up to 100 Mbps fiber broadband, perfect for browsing, streaming, and gaming.
Visit Suniway.ph to learn
Philstar.com
December 6, 2025 | 11:00am
(From left) Former BMAP president Mai Sangalang, current BMAP president Eric Montelibano, BSP Deputy Gov. Bernadette Romulo-Puyat, with CBC corporate communications officer Hershey Villegas and corporate communications associate Grace Alamon
MANILA, Philippines — Chinabank's digital campaign for its redesigned mobile app was distinguished as the Best Program in Digital Marketing at the 2025 Bank Marketing Awards, held recently at the BSP Complex in Manila.
The winning campaign, “My CBC: An App Fit for Beauty Queens” starring iconic mother-daughter duo Melanie Marquez (Miss International 1979) and Michelle Dee (Miss Universe Philippines 2023), positioned My CBC as an intuitive tool for connection and empowerment across generations.
The video showcased the authentic bond between mother and daughter, made more memorable and shareable by Marquez’s “Melanisms.” Watch the video here: https://youtu.be/CPY4sG_sg_M?si=iImUiw6_2Qhp2t4l
Launched in May 2025, just in time for Mother's Day, the My CBC campaign generated immense social media engagement and viral buzz—over 14.1 million views on Facebook, YouTube and other outlets.
Early Mother’s Day lunch with Michelle Dee and Melanie Marquez. With them from left are (standing) Jerry Tiu, Johnip Cua, CBC chairman Hans Sy, Joseph Chua and Willy Ocier; (seated) CBC marketing head and senior consultant Nita Claravall.
The Bank Marketing Awards (BMA) program is a biennial event by the Bank Marketing Association of the Philippines, in partnership with the Bangko Sentral ng Pilipinas, to recognize and celebrate outstanding marketing, brand and communication initiatives within the Philippine banking industry.
This year's BMA received a total of 54 entries from 13 participating banks. Chinabank is one of just four banks to win an award at this year’s ceremony.
For more information, visit www.chinabank.ph or follow ChinabankPH on Facebook, Instagram, TikTok, and LinkedIn.
Editor’s Note: This press release is sponsored by Chinabank. It is published by the Advertising Content Team that is independent from our Editorial Newsroom.
