Naturals by Watsons unveils next-generation innovations

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The new Naturals by Watsons 

When it comes to effective, sustainable, and affordable hair care, Naturals by Watsons continues to stand out as a top-of-mind brand. A long-time cult favorite, it has consistently delivered products made from natural ingredients that not only care for the hair but also nurture the scalp—supporting overall hair health from the root up.

This year, the brand takes a bold step forward in redefining natural beauty with a revitalized Naturals by Watsons line—a dedicated hair and scalp care range that blends the purity of organic botanicals with cutting-edge skincare technology, all while remaining grounded in its eco-conscious mission. 

Unveiled on April 25, 2025, at the Electric Garden in Bonifacio Global City, the expanded collection introduces a thoughtfully curated array of products designed to nourish, protect, and revitalize hair and scalp. Each item is crafted with over 95 percent naturally derived ingredients and packaged using 100 percent ocean-bound plastic, further demonstrating the brand’s commitment to sustainability.

Scalp Analysis with Dr. Nina Monterola

Iconic favorites—including soothing Aloe, nourishing Argan, hair fall-controlling Coffee, relaxing Lavender, volumizing Rosemary, moisturizing Olive, hydrating Coconut, and color-protecting Prestige Rose—have been enhanced with powerful skincare actives. These include Niacinamide for brightening, Retinol for collagen stimulation, Hyaluronic Acid for deep moisture retention, Ceramide for enhanced hydration, and Peptide for increased elasticity—offering a luxurious head-to-toe care experience rooted in science.

In addition to these upgrades, Naturals by Watsons has introduced new variants to address a broader range of hair and scalp needs. Blood Orange promotes scalp energy and radiance; Tea Tree targets oil control and purification; Sakura enhances natural shine and softness; and Ginger helps strengthen roots and reduce hair fall. These new additions ensure that customers can select ingredients tailored to their specific hair goals.

In an interview, Michel Mose, group senior brand manager for Watsons Philippines, shared that the brand’s commitment to holistic personal care now includes more than just hair products. 

Naturals by Watsons team

“Some new introductions that we’re trying out are in stores, we now have body scrubs. These are made with natural ingredients, we used sugar here and it smells really, really good,” she said. “What we also want our consumer to feel is, every time they bathe with Naturals by Watsons, it’s a very luxurious experience and relaxing. It’s like your moment with nature. On top of it’s effective whether for your hair or body. It’s our promise.”

She also emphasized the targeted formulation approach of the brand, clarifying that not all active ingredients are present in every variant. “It’s present per variant. For example, rose has retinol while rosemary has peptide,” she shared. “And these are clearly indicated in the packaging of the products.”

Guests customizing their own Naturals by Watsons bottles 

Dermatologically tested and safe for daily use, every product in the range is formulated to address common hair concerns such as dryness, hair fall, oiliness, dullness, and damage. Whether you're looking to deeply moisturize your scalp, strengthen your strands, or boost shine and volume, Naturals by Watsons offers effective, personalized solutions that don’t compromise on sustainability or indulgence.

“We believe that beauty can be found in nature, and beauty does not have to be complicated,” Michel said. “With the right products and self-love, it is something that you can bring out naturally. But just like nature, we evolve to make something better for our customers while staying true to our vision.”

Bring out natural beauty with the new Naturals by Watsons range. Shop at any of the 1,100 Watsons stores nationwide or online via the Watsons App and website. Take advantage of convenient O+O (Offline plus Online) services like Click & Collect and Express Delivery to get your products hassle-free.