3 months ago
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SHORTLY after being named the new celebrity Tourism Ambassador for the Philippines, South Korean singer-songwriter and actor Seo In Guk visited Boracay in Malay, Aklan, marking his first experience on the picturesque shores.
His activities included a round of golf, enjoying the gentle sunset breeze aboard a yacht and greeting his Filipino fans during boat tours.
He also indulged in local culinary delights, tried famous dishes such as sinigang and sisig, and experienced the famed crystal kayak activity along the shores of Station 1.
AMBASSADOR FOR SOUTH KOREA AND THE WORLD Seo In Guk receives ‘Love the Philippines’ token from Tourism Secretary Christina Garcia Frasco on Feb. 21, 2025. TPB PHOTO
To recall, Seo, a beloved figure in the South Korean entertainment landscape, officially partnered with the Department of Tourism (DOT) by signing a memorandum of understanding (MOU) with Secretary Christina Garcia Frasco on Feb. 21.
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Tourism Promotions Board (TPB) CEO Maria Margarita Montemayor Nograles, and Neocolors Production and Advertising Inc. President and CEO Christine May Daguno-Canoy served as witnesses.
This agreement, which will last for one year, allows him to promote the Philippines to the South Korean market and fans worldwide.
His role includes participating in promotional events, sharing experiences on social media and attending various press engagements.
He may also take part in official events organized by the TPB, both in the Philippines and South Korea.
In a heartfelt message, the South Korean star expressed his love for the Philippines.
Frasco expressed gratitude to the celebrity, noting that the partnership will further strengthen the ties of South Korea and the Philippines.
Meanwhile, Nograles added that the appointment of Seo as the new celebrity tourism ambassador underscores the commitment of TPB, the promotional arm of DOT, to showcasing the unparalleled beauty of the Philippines to South Korea and the world.
Visit www.tpb.gov.ph for more information.
