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NUTRIASIA, the Philippines’ leading manufacturer of condiments and sauces, has emerged as the top-performing fast-moving consumer goods (FMCG) brand on Lazada for the first half of 2025, marking its first time ranking number one across all campaign days.
E-COMMERCE RANKING NutriAsia emerged as the top-performing FMCG brand on Lazada for the first half of 2025. IMAGE FROM NUTRIASIA
NutriAsia secured the top spot in both the Groceries and Food Staples and Cooking Essentials categories, reflecting its strong market presence and consumer trust. As buying behavior shifts toward more planned purchases, the company has driven double-digit growth in average order value. Its strategic use of Lazada’s platform tools also outperformed other sellers in the same categories.
According to Kayle Van Santos, e-commerce business assistant for NutriAsia’s Digital Ventures Unit (DVU), the Groceries category success was fueled by growing demand for its oils and popular brands like Datu Puti, Silver Swan, UFC, Mang Tomas, Jufran, and Locally. In Food Staples and Cooking Essentials, UFC Golden Fiesta led with its consistent quality.
“We are incredibly proud of this achievement,” said Christian Domingo, DVU head. “It reflects our team’s dedication, our strong Lazada partnership, and support from our fulfillment partners.”
With plans to expand and innovate, NutriAsia is poised to sustain its momentum as e-commerce in the Philippines grows through platforms like Lazada and TikTok Shop.
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