Point Blue shapes the future of urban rentals for the new workforce

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METRO Manila, the economic heart of the Philippines, is home to the country's most dynamic and fast-paced business districts, including Makati and Bonifacio Global City.

Every day, over three million commuters navigate its congested roads, spending hours in transit to and from work. As the city grows, the demand for affordable, strategically located housing near central business districts (CBDs) has never been greater.

As Aboitiz Land continues to innovate in real estate, Point Blue's private studios stand out as a key initiative that reflects Aboitiz Land's dedication to providing accessible and sustainable housing solutions.

Strategically located near CBDs, its fully furnished units provide a private, well-designed space for young professionals who seek affordability without compromising comfort.

Transforming the rental landscape

Metro Manila's real estate market is at an inflection point. Increasing return-to-office mandates are driving urban professionals to reassess their housing needs, prioritizing convenience, affordability and functionality near key business districts.

Point Blue's developments directly address these emerging preferences by offering single-occupancy private micro-apartments designed for professionals seeking both independence and efficiency.

Each 10 to 15-square-meter microstudio is fully furnished with custom-built furniture, a dedicated workspace, air-conditioning, kitchen amenities and high-speed internet, providing a seamless blend of comfort and practicality. These thoughtfully designed spaces maximize functionality without compromising privacy, ensuring that residents enjoy a home that supports both productivity and relaxation.

Distinct personal zones within the unit create a clear separation between work, rest and daily activities while noise-reducing materials maintain a quiet atmosphere. Smart locks and biometric access further enhance security. Unlike co-living rentals that accommodate up to five people per room, Point Blue offers a distinct advantage by ensuring a greater sense of privacy, comfort and personal space, fostering a more conducive living environment.

Strategically located within one to two kilometers of Makati and Bonifacio Global City, Point Blue apartments offer unparalleled convenience, allowing residents to walk or take a short commute to work and eliminating the stress and cost associated with long-distance travel.

Redefining the rental market: Scalable, resilient and future-ready

Today, Point Blue manages nine properties with over 1,000 units. Leveraging Aboitiz Land's robust financial performance and its development expertise, coupled with Point Blue's specialized knowledge in microstudio leasing and property management, Point Blue is poised to lead long-term growth in the evolving rental market.

Microstudio living is no longer a niche concept; it's an adaptable, scalable and profitable response to the realities of Metro Manila's urbanization. As traditional housing models struggle to keep up with changing workforce needs, Point Blue is setting the benchmark for the future of urban rentals.

As the workforce continues to evolve, so will the way people live. Aboitiz Land and Point Blue are not just responding to a trend; they are shaping the future of urban living in the Philippines.