Quezon seeks origin status for iconic ‘lambanog’

LUCENA CITY — Quezon province is pursuing Geographical Indication (GI) status for its iconic coconut-based liquor, lambanog, to protect the product’s identity and heritage, strengthen its market recognition, and expand business opportunities for local producers. The initiative, dubbed “Tatak at Pinagmulan: Tungo sa Geographical Indication (GI) ng Lambanog ng Quezon” (Brand and Origin: Toward a