RCBC wins big at 61st Anvil Awards

Philstar.com

February 3, 2026 | 4:00pm

Rizal Commercial Banking Corporation (RCBC) secured multiple recognitions at the 61st Anvil Awards, held during the “Gabi ng Parangal” at the Solaire Resort North in Quezon City, in acknowledgment of the bank’s communication programs supporting financial inclusion, sustainability, and digital transformation.

RCBC earned honors across five categories, including Sustainability Communications, Best Use of Digital Assets, Advocacy/Public Awareness/Cause-Related, Best Use of Partnerships, and Financial Communications, reflecting the breadth of its efforts to align communications with national development priorities and evolving consumer needs.

“These recognitions reflect RCBC’s focus on disciplined execution and purposeful customer engagement. We view communications as a strategic tool to build trust and ensure our initiatives deliver measurable value to customers and communities. They also speak to the consistency of our direction and the strength of our teams,” RCBC President and CEO Reggie Cariaso said.

The awarded campaigns highlighted the role of RCBC’s digital platforms and financing solutions in expanding access to financial services, encouraging responsible borrowing, and supporting the country’s sustainability agenda.

Campaigns Feted for their Excellence:

RCBC ATM Go: Kapitbahay ATM ng Bayan, Tulay ng mga nasa Laylayan

Sustainability Communications

RCBC ATM Go was cited for its sustained efforts to extend banking access to underserved and remote communities, including beneficiaries of government social programs. The initiative has expanded coverage nationwide, reinforcing the role of agency banking in reducing geographic and socioeconomic barriers to financial services.

Raise the Pulz Rate: Driving Loans Applications through Digital Adoption

Best Use of Digital Assets

The campaign was recognized for leveraging RCBC’s digital channels and data-driven outreach to shift consumer perceptions around borrowing and drive adoption of digital loan services, resulting in a significant increase in digital bookings.

Reframing ‘Utang’: Responsible Digital Borrowing through RCBC Digital Loans

Advocacy/Public Awareness/Cause-Related

This initiative focused on improving financial literacy by fostering online communities centered on responsible borrowing and financial well-being, enabling peer-to-peer learning and informed decision-making beyond traditional promotional channels.

Ahead to a Green Era: Driving Philippines to the EV Future with RCBC and Tesla 

Best Use of Partnerships

The partnership was cited for advancing sustainable mobility by making electric vehicle financing more accessible to Filipinos, supported by a multi-channel awareness campaign aimed at accelerating adoption of greener transport solutions.

RCBC ATM Go: Driving Digital Banking in Last-Mile Communities

Financial Communications

The campaign highlighted RCBC’s work in expanding digital banking access in the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM), in partnership with the regional government, helping increase service coverage in previously underserved areas.

The Anvil Awards, organized by the Public Relations Society of the Philippines (PRSP) and known as the ‘Oscars’ of PR, recognize outstanding communication programs that demonstrate strategic relevance, creativity, and measurable impact.

RCBC Executive Vice President and Chief Innovations and Inclusion Officer Lito Villanueva said the recognitions affirm the role of purposeful communication in advancing inclusive growth.

“On behalf of RCBC, we thank the Anvil Awards and the PRSP for these commendations and recognitions. These recognitions validate our belief that communications can be a force for inclusion, helping bridge gaps in access, understanding, and opportunity,” Villanueva said. “They reflect the collective effort of our teams working to ensure that innovation translates into real-world impact for Filipinos.”

He added that RCBC remains committed to aligning its communication strategies with initiatives that support sustainable finance, digital adoption, and national development goals.

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