SexBomb Girls collaborate with Mobile Legends: Bang Bang for summer campaign

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April 6, 2026 | 1:59pm

MANILA, Philippines — "Mobile Legends: Bang Bang (MLBB)" kicks off its summer break campaign with a pop culture collaboration featuring the iconic SexBomb Girls.

The campaign features SexBomb members Aira Bermudez, Rochelle Pangilinan and Mhyca Bautista, bringing their personalities and signature energy directly into the MLBB universe.

A reimagined version of the group's popular track "Halukay Ube," adapted with MLBB-themed elements, serves as the campaign's main music video.

For Rochelle, the collaboration represents more than just a creative refresh.

"Malaking bagay ito para sa amin. Para itong patunay na naka-cross na kami sa bagong generation. Dati, kilala kami ng Batang '90s, pero ngayon, nakakatuwa na pati ang younger audience ay nakakakilala at nakaka-relate na rin sa amin," she said.

The SexBomb leader opened up about the collaboration on Facebook.

"At 40… akala ko tapos na ang mga 'firsts.' Pero hindi pala. Doon pa kami napasama sa 'Mobile Legends: Bang Bang,' doon pa mas nagbukas ang mga oportunidad. Kumbaga, gising 'to sa mga babae — na akala mo pag tumanda ka, mag-stop na ang lahat. Na 'nanay ka na lang'… pero hindi. Madami pang naghihintay para sa'yo. Sa akin, isa lang lagi ang dasal ko — na maging channel of blessing ako sa iba, at nangyari lahat. Hindi hadlang ang edad. Life begins at 40,” she said.

At the heart of the campaign is the launch of the "Get, Get, Aw!" Battle Emote, inspired by the group's signature moves and energy. Available for free through a limited-time login event from April 5 to 19, the emote invites players to express themselves in-game while celebrating a nostalgic piece of Filipino pop culture.

Anchored on a community milestone challenge targeting 12 million emote claims, the initiative aims to make the "Get, Get, Aw!" emote one of the most widely claimed emotes in MLBB Philippines history, unlocking tiered rewards and encouraging mass participation. It is part of  MLBB's preparatory activities leading up to its 10th anniversary.

The campaign is supported by a series of in-game activities designed to reward both new and active players. From April 5 to 18, players can participate in the Free Elite Skin Event, where they can earn a free Elite skin through login and match participation. This is complemented by the free "Get, Get, Aw!" Emote Event running from April 5 to 19, where players can unlock the campaign's core reward by logging in for five days.

Additionally, the Battle Privilege Event from April 9 to 12 offers free hero and skin trials across select game modes. As the community progresses toward the campaign milestone, additional rewards will also be unlocked, including exclusive merchandise, signed collectibles, and in-game prizes such as skins and MLBB Diamonds.

RELATED: 'Halukay Ube' or 'Spageti'? SexBomb songs beloved by generations of Pinoys