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THE SGV Knowledge Institute, together with EY-Parthenon and SGV Consulting, held a forum, titled "AI Pulse: Shaping Consumer Futures," at Shangri-La at the Fort, Manila, on May 28, 2025. The event explored the transformative impact of artificial intelligence (AI) on the consumer goods and retail sectors.
As businesses navigate the complexities of a rapidly evolving digital landscape, the forum addressed how AI has revolutionized consumer engagement, supply chain management and product innovation. The event brought together local and international subject matter resources, who shared insights and strategies for leveraging AI to drive growth and efficiency in the industry.
During the opening remarks, SGV Chairman and Country Managing Partner Wilson Tan highlighted the significance of AI in modern business strategies. The first session featured presentations from Olivier Gergele, EY-Parthenon Asia-Pacific Consumer Leader; and Shaurya Ahuja, EY-Parthenon Partner in leading Digital Value Creation in the Consumer Products and Retail sector, who discussed the pivotal role of AI in transforming consumer products and retail.
EXPLORING AI Photo shows SGV Consumer Products and Retail Leader Kaye Macaisa-Peña (left) and SGV Strategy and Transactions Partner Stephanie Tan-Hamed (right). PHOTO FROM SGV
Christian Domingo, digital business development head at NutriAsia, Inc., also spoke about his company's AI journey. Other speakers included Maria Kathrina Macaisa-Peña, SGV Partner; Marie Stephanie Tan-Hamed, SGV Partner; JJ Tan, EY-Parthenon Associate Partner; Kunal Sethi, EY-Parthenon Senior Manager; and Marcus Wong, EY-Parthenon Senior Manager.
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The speakers delved into four critical themes: whitespace identification and innovation, direct consumer engagement and hyper-personalization, transparent and agile supply chains, and agentic AI for process automation.
The SGV Knowledge Institute serves as a hub for intellectual exchange and advancement, leveraging SGV's collective thought leadership and the deep experience of its multidisciplinary professionals.
