Sipping on the future: How Tang tries to defy time

MANILA, Philippines – For decades, Tang has dominated the powdered beverage category in the Philippines. Leadership, however, does not guarantee immunity from change. Markets evolve. Consumers evolve. Categories fragment. I sat down with Mondelēz International Philippines managing director Aleli Arcilla, recently conferred an honorary Mansmith Sales Masters Award, to discuss Tang’s strategic reset for 2026.