SM bullish on luxury residential market

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May 7, 2026 | 12:00am

Starts Susana Heights facelift

MANILA, Philippines —  The Sy family’s SM Prime Holdings Inc. is bullish on the continued resiliency of the high-end property segment, with the company’s premium primary residential brand Signature Series by SM Residences set to commence this year the transformation of Susana Heights Village in Muntinlupa.

SM Prime said the first phase of the estate transformation would focus on the redevelopment of the main clubhouse and the addition of covered tennis courts, an indoor air-conditioned basketball court, a fitness gym, a social hall and a chapel.

The enhancements will be rolled out in phases starting in the third quarter of 2026.

“We continue to see strong interest in premium, low-density developments despite broader macroeconomic headwinds,” Jose Juan Jugo, executive vice president and head of Signature Series, said.

SM Prime said the relaunch of inventory lots in November 2025 drew strong interest from buyers looking for larger and lot-only properties.

Susana Heights Village offers lot cuts ranging from 500 to 900 square meters, making it one of the few mature suburban communities where buyers can build custom homes within an established estate.

Jugo said the premium residential market is expected to be among “the more robust ones that will be able to withstand the shocks externally and globally.”

“The high-end segment has always been able to succeed despite the challenges. Property has always been an outlet of choice for investors, and the high-end market has always been a strong option,” Jugo said.

“So, having said that, what we’re seeing now is just another episode. I suspect, and I expect that we’ll face challenges, but because of the strength and the growing economy, and it’s a very young country with the economic dividends from the demographics entering the market force now, I do expect that we will see this segment grow,” he said.

The Susana Heights transformation also includes estate-level improvements. Among them is an 8,000-square-meter neighborhood retail hub envisioned as the estate’s central lifestyle destination, featuring a supermarket, banks, a clinic, salons, dining options, a café, and a multipurpose park.

Construction of the neighborhood retail strip is targeted to begin in the first quarter of 2027.

“These enhancements, together with the estate’s strategic location, will make Susana Heights a more complete and compelling residential community for discerning buyers,” Jugo said.

Susana Heights has direct access to the South Luzon Expressway and the Muntinlupa-Cavite Expressway, connecting residents to key business districts in and south of Metro Manila.

Improvements to the estate’s main access point are also underway to ease traffic flow and improve accessibility.