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MANILA, Philippines — SM Supermalls and TikTok Live's first collaboration turned Valentine’s Day into a shared digital experience, where malling became something to enjoy live, alongside all the content creators you love.
What began as a Valentine’s campaign quickly evolved into a new culture of going out. Moments were no longer limited to who was physically present, they expanded to everyone tuning in, reacting and showing up in real time. Because the best moments aren’t just about the experience, they’re about being part of it, whether on the ground or streaming live.
Through the Spread the Love campaign, creators transformed ordinary mall moments, food trips, style hunts and lifestyle runs into shared virtual celebrations. Viewers didn’t just watch; they stepped inside the experience, seeing it through the eyes of their favorite creators and connecting in real time, no gatekeeping, no exclusivity.
With a massive campaign reach of around 400M, Valentine’s Day became less about couples and more about community.
Every TikTok Live at SM Supermalls turns malling into moments where everyone belongs. A big "Thank you" to all the content creators who shared their V-Day experiences with SM and made this celebration possible.
Live — all for you!
This is SM Supermalls without borders where community meets content and everyday moments turn into shared experiences through TikTok Live.
By transforming ordinary mall visits into live, interactive moments, SM and TikTok Live are redefining what it means to “mall.” Now, your favorite SM experiences can happen anywhere—right on your screen—powered by the creators you love and the communities you belong to.
With this partnership, more mall moments will become live experiences, letting your favorite creators hear your recommendations in real time. Influence their malling journey and enjoy the experience from wherever you are. SM Supermalls x TikTok Live is your new platform for curated, immersive, and interactive moments.
Stay tuned as this collaboration extends to SM malls near you, turning malling into livestream events where creators and viewers come together to celebrate your everyday favorite moments. As your most-loved mall, SM Supermalls continues to bring you the best of life, whether in person or live.
Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.
Editor’s Note: This press release is sponsored by SM. It is published by the Advertising Content Team that is independent from our Editorial Newsroom.
