SMHCC taps hospitality veteran to lead SMX Seaside Cebu 

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June 6, 2026 | 12:00am

MANILA, Philippines — SM Hotels and Conventions Corp. (SMHCC), the hospitality arm of the Sy family’s SM Prime Holdings Inc., has appointed seasoned hospitality professional Janytte Siega as general manager of the upcoming SMX Convention Center Seaside Cebu, which is set to be the country’s largest convention and exhibition venue.

SMHCC said Siega is bringing a strong background in operations leadership, guest experience and large-scale convention management, with over two decades of expertise in the hotel, banquet and MICE (meetings, incentives, conferences, and exhibitions) industries. 

“With Janytte’s appointment, SM Hotels and Conventions Corp. further reinforces its commitment to expanding world-class MICE destinations across the country and supporting the continued growth of Cebu and the Philippines as leading hubs for business events and tourism in the region,” SMHCC executive vice president Peggy Angeles said.

Before she was appointed general manager, Siega served as director of banquets and event services and officer-in-charge for operations at SMX Convention Center Manila.

Siega is set to lead SMX Convention Center Seaside Cebu through its pre-opening phase, focusing on operational readiness, talent development, strategic partnerships and delivering world-class experiences aligned with the SMX brand.

“Cebu continues to be a vital hub for tourism, business functions and international gatherings, and I look forward to working alongside our team and partners in establishing the venue as a premier destination for meetings, conventions, exhibitions and large-scale activations in the Philippines and the Asia-Pacific region,” she said.

SMX Convention Center Seaside Cebu is set to open in November.

Located within the SM Seaside Cebu complex, the convention center will feature over 21,000 square meters of leasable space across six levels.

It will be directly connected to the SM Seaside Arena and SM Seaside Cebu Mall, creating a fully integrated destination for exhibitions, conventions, entertainment and hospitality.

SMX Convention Center is the premier venue for meetings and events in the country, with over 42,000 square meters of leasable space. 

Under the SMX Manila flagship are SMX Aura, SMX Bacolod, SMX Davao, Olongapo City Convention Center, SMX Clark, and two Trade Halls, namely Megatrade Hall and Sky Hall Seaside Cebu.