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Cetaphil introduces Gentle Exfoliating Salicylic Acid Cleanser and Lotion suitable for day-to-day use
Smooth, healthy, and glowing skin is the common goal that most Filipinos aspire to have. However, concerns like oily, acne-prone skin and rough, bumpy skin texture can make it challenging to achieve. Maintaining radiant skin is also a struggle because of the daily exposure to pollution, humidity that clogs the pores, and even stress can worsen the existing problems. Despite the emergence of different skincare trends, finding the right skincare product that works for the Filipino skin may be frustrating or overwhelming.
While exfoliating cleansers are designed to remove dead skin cells and improve the skin texture, most users do not consider using one and avoid products that contain exfoliating ingredients. This is because exfoliating cleansers can cause redness, irritation, and peeling, making it harder for users with sensitive and acne-prone skin. Products with harsh exfoliants can also strip the skin’s natural barrier, resulting in dryness and tightness.
But Cetaphil’s recent breakthrough in skincare indicates that the ideal blend of ingredients can both smooth and hydrate the skin. On July 7, 2025 the brand unveiled its newest product, built with cutting-edge sensitive skin science, the Gentle Exfoliating Salicylic Acid Cleanser and Lotion. It is made to gently exfoliate, clean, and hydrate the skin to promote the daily renewal of the skin surface for softer and smoother skin even after one use.
Salicylic acid, a common skincare ingredient that helps fight acne, is combined with the triple-acid blend of AHA, BHA, and PHA to prevent over-exfoliation and irritation of the skin. Powerful hydration ingredients, glycerin, niacinamide, and panthenol, were also infused in the product, creating a gentle Salicylic Acid cleanser for all skin types, especially on sensitive skin, and safe for everyday use.
The Cetaphil Gentle Exfoliating Salicylic Acid Cleanser has been clinically proven to unclog pores and help boost skin cell turnover for that smooth, even, radiant glow. With just one use, the new cleanser offers softer and smoother skin and makes skin look more even after two days. Meanwhile, the Gentle Exfoliating Salicylic Acid Lotion improves the skin texture within four weeks. It also targets rough and bumpy areas with mild exfoliation, improving skin texture over time.
The launching event was graced by Galderma senior brand manager Abe Mationg, Galderma Business Unit head Mark Sarmiento, board-certified dermatologist Dr. Irene Gaile Robredo-Vitas, and Cetaphil brand ambassador Atasha Muhlach, who shared their expertise and experiences with the products. Beyond just showcasing the products, the brand made sure guests could truly feel the difference the new product line delivers through an immersive sensorial experience. Product displays, photo booths, and a manifestation cards activity were mounted for guests to enjoy. Complementing the experience were table setups with sensorial products, tactile features, and callouts that highlighted and sparked discussion on key product benefits.
This new Gentle Salicylic Acid duo not only helps users to achieve softer, smoother skin, but also challenges people’s idea that daily exfoliators are bad for the skin. With Cetaphil’s continuous innovation for skincare that works for all skin types, the brand reinforces its commitment to providing gentle and effective solutions. Its newest product line promises that exfoliation can be both mild and transformative, even safe for everyday use.
Try the Gentle Exfoliating SA Cleanser and Lotion now! Look for the Cetaphil product with a teal cap in the stores near you or purchase online through Shopee and Lazada. Visit www.cetaphil.com.ph for more details.
