The hunt for 50,000 roses

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Did you know that 7 out of 10 Filipinos report feeling stressed regularly¹? While it’s easy to blame our fast-paced world, it doesn’t make stress any easier to live with. This is why self-care is now a popular concept aimed at prioritizing one’s well-being.

Self-care that makes scents

From calming pillow sprays to aromatherapy laundry detergents, Filipinos are discovering scent as a form of self-care. Our sense of smell is directly connected to the part of the brain responsible for emotions and memory, which explains why certain aromas can reset a stressful day.

Citrus scents, for example, are known for their uplifting and energizing effect. Peppermint’s fresh scent can help improve concentration and mental clarity. Rose is a classic floral fragrance that has been shown to have a relaxing effect, reducing stress and inducing calmness.

The profound effect of scent has been captured in the rosiest rose bango takeover the country has ever seen. The Rose Bango Hunt is a recently concluded campaign where Surf gave away 50,000 rose-scented fabric flowers nationwide. This massive, rosy fragrance movement put the scent of roses in the hands (and clothes) of families from Luzon to Mindanao.

From May 19 to 25, Surf painted the country with the scent of roses through rose carts vibrantly adorned with rose-scented fabric roses. Public markets, transport terminals, offices, and the most unexpected corners of barangays rode the tidal wave of rosy scent as Surf Rose Fresh-scented roses and powder packs were distributed.

Surf stirred excitement for the national hunt for roses by dropping daily clues on where to find the next location of their rose cart through social media.

Watch how Surf swept the country with the stress-relieving scent of 50,000 roses in this video:

Catch a whiff of the rosiest rose bango with Surf Rose Fresh in a store near you, or their official online stores.

Visit the Surf Facebook page for other stress-free, exciting events.

¹_{Biglete, J. G. (2024, September 4). Rising stress levels among Filipinos prompt calls for better stress management strategies. The Wednesday Herald. https://thewednesdayherald.net/news/rising-stress-levels-among-filipinos-prompt-calls-for-better-stress-management-strategies/}