Tim Ho Wan doubling store count in Taiwan

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July 30, 2026 | 12:00am

MANILA, Philippines — Jollibee Group’s Tim Ho Wan is rolling out an aggressive four-year growth plan that will see its store network double in Taiwan.

Tim Ho Wan will beef up its Taiwan store network from 16 to 32 locations by 2030 through its Taiwan franchisee.

The expansion reinforces Tim Ho Wan’s role as a future growth platform for Jollibee Group, particularly in Chinese cuisine.

“Tim Ho Wan gives Jollibee Group a distinctive platform in Chinese cuisine, anchored by a globally recognized brand, proven menu offerings and opportunities for disciplined, market-relevant expansion,” Richard Shin, chief executive officer of Jollibee Foods Corp. (JFC) International and global chief financial and risk officer of Jollibee Group, said. 

For the Jollibee Group, the Taiwan expansion shows how Tim Ho Wan can be scaled across international markets through a franchise-led model that combines brand equity, capable franchisees and market-relevant formats. 

The growth plan is supported by a strengthened Taiwan franchise platform, with Hoyii Life serving as Tim Ho Wan’s exclusive franchisee operator in the market and supporting both owned-store development and sub-franchisee expansion.

Its expansion capacity is further strengthened by the entry of Taiwan-listed diversified group Collins Co. Ltd. as Hoyii Life’s majority shareholder, which provides additional resources to support store growth and new-format development.

“Our Taiwan growth plan reflects how the brand can create long-term value by working with capable franchisees to expand in markets where consumers are seeking authentic and accessible Asian dining experiences,“ Shin said.

Tim Ho Wan, which is known for making high-quality Hong Kong dim sum accessible to more consumers, currently has a global footprint of more than 80 locations across multiple markets.

Founded in Hong Kong in 2009, Tim Ho Wan became part of Jollibee Group’s portfolio following the completion of the transfer of ownership and management in January 2025.

With Taiwan one of Tim Ho Wan’s most established and successful franchise markets, the Jollibee Group seeks to bring the brand to even more consumers in the coming years.

“Our four-year growth plan builds on the strength of the brand, the capabilities of our Taiwan franchisee, and the market’s long-term potential. The new concept store format we plan to pilot in Taiwan is designed to reach increasingly mobile consumers and generate learnings that can support Tim Ho Wan’s growth in other markets,” Tim Ho Wan chief executive officer Lee Yeong Sheng Lee said.

Tim Ho Wan is one of the 20 brands managed and operated by JFC, currently comprising a network of over 10,400 stores and cafés across 33 countries.