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UNIONDIGITAL Bank (UD), the digital banking subsidiary of Union Bank of the Philippines, has officially launched the "Kaya Mo" movement, designed to break barriers to financial inclusion and empower every Filipino to believe in their financial potential.
(CROP TOP, BOTTOM & SIDES) EMPOWERING UNDERSERVED FILIPINOS (From left) Visa Philippines Head of Clients Sid Bada, mWell Commercial Lead and Consumer Head Florencia Pacia, UnionDigital Bank Chief Marketing Officer Mike Magpily, UnionDigital Bank President and CEO Danilo Mojica II, wealth coach Chinkee Tan, community representatives Marjorie Sandoval and Telly Moreño, and Hapinoy President Mark Joaquin Ruiz. UNION BANK PHOTO
Rooted in empathy, scale and sustainability, "Kaya Mo" is UD's commitment to reimagining banking for the 37.6 million Filipino adults who remain unbanked.
The movement aims to make digital banking intuitive, accessible and empowering — especially for first-time users among sari-sari storeowners, ride-sharing drivers, daily wage earners and informal workers.
The launch brought together UD's ecosystem partners, digital inclusion advocates, fintech leaders and grassroots community representatives. It also featured wealth coach Chinkee Tan, who led an interactive segment with the audience, using relatable scenarios to highlight the importance of budgeting, saving and smart borrowing.
"At UD, financial inclusion isn't just a mission; it's the lens through which we grow and serve our communities," UD President and CEO Danilo "Bong" Mojica II said.
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"We design technology around real people, helping every Filipino — regardless of income or background — access tools that empower them to take charge of their financial journey. Through the 'Kaya Mo' movement, we're not just providing banking; we're partnering with our customers and communities to help them start, recover, and thrive. Because when people are truly empowered, inclusion becomes transformation," he explained.
As a fully digital bank, UD offers accessible financial tools, responsible lending solutions and customer-first innovations tailored to empower the underserved and unbanked communities.
Visit www.uniondigitalbank.io for more information.
