Unilever Food Solutions’ Future Menus 2025 is a global trend report on food

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In its third edition, the report zeroes in on four major food trends that foodservice operators can hop onto

The Philippines’ food service industry continues to be one of the most vibrant and exciting sectors of the country’s economy. According to Future Menus, the industry generated around $12.5 billion in 2023. With the space’s booming growth, it’s important for food service operators to stay ahead of the curve on what their customers are craving for.

Whether you’re a culinary student, a home cook with big dreams, or a veteran chef looking for the next best thing, it’s time to ditch the endless online scrolling and experimentation. Unilever Food Solutions’ (UFS) Future Menus 2025 can give you the data-backed insights and inspiration you need.

Future Menus is a comprehensive global trend report by UFS on all things food and food service. The third volume of the report was officially released on May 21 with a launch event in Thailand. Encompassing insights from 300 million internet searches and 21 countries, it’s a data-driven and user-friendly companion that food professionals won’t want to miss.

In numbers, the report is massive. Along with 300 million searches, the report also gleaned in-depth feedback from over 1,100 chefs in 20 markets. UFS’ highly trained in-house chefs also provided insights and new ways of thinking about food.

The report has found that people are looking to be moved by their food, which it attributes to mass migration, culinary tourism, and adventurous diners who want to taste fresh new flavors around the world. The Philippines in particular is ripe with potential to attract this crowd, with gustatory tourism’s pivotal role in the country according to the Department of Tourism. 

There’s a hunger for more culturally driven connections, with the gustatory needle pointing to Eastern flavors – marking opportunities for Filipino chefs to make noise and resonate with international consumers. Even Michelin Guide, the bible of the food world, is exploring Philippine dining destinations in the next year.

Personalization is also a key ingredient in culinary trends, urging restaurateurs to play with and push the boundaries of a customer’s overall experience. In need of ideas? Future Menus 2025 contains many real-life concepts and case studies for F&B professionals to try out.

In addition to the data, Future Menus 2025 also provides recipe concepts based on the report’s findings that cooks and chefs can take inspiration from anywhere in the world. It also takes into consideration the real-life effects of the costs of living and the rapid shifts in cultural, social, and environmental dynamics.

Whether you’re a small-time food business owner or an established restaurateur, there’s something for you to discover in Future Menus 2025. Do you want to get first dibs on the report? Register on the official website to stay updated. – Rappler.com