Vehicle sales accelerate to record high last year

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January 26, 2026 | 12:00am

MANILA, Philippines — The Philippine automotive industry closed 2025 with record-high sales of 491,395 units, but the figure fell short of the 500,000-unit industry target.

According to the sales figures from the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI), Truck Manufacturers Association (TMA) and other available industry data, the country’s total vehicle sales reached 491,395 units last year, 3.7 percent higher than the previous record of 473,842 set in 2024.

Earlier, CAMPI said the 500,000-unit target is an aspirational figure for the industry.

Of the total industry sales in 2025, CAMPI and TMA members contributed 463,646 units, down slightly from the 467,252 units sold in 2024.

CAMPI and TMA members’ passenger car sales dropped by 23 percent to 92,924 units in 2025 from 120,770 units in 2024.

On the other hand, CAMPI and TMA members’ commercial vehicle sales rose by seven percent to 370,722 units last year from 346,482 units in 2024.

CAMPI said in a statement that the modest growth in industry sales last year was due to the overall unfavorable market environment in the second half of 2025.

In particular, it cited the reimposition of excise tax on pick-up trucks and natural calamities as factors affecting vehicle demand.

Electrified vehicles (xEVs) continued to gain ground last year, with total sales reaching 58,905 units, 142.5 percent higher year-on-year.

The xEV sales accounted for 12 percent of the market last year, rising from just 5.5 percent in 2024.

Of the total xEVs sold last year, CAMPI and TMA accounted for 32,489 units. Other players, notably BYD Philippines, which is not a CAMPI member, registered a surge in sales, with BYD alone reporting an over-five-fold increase to 26,122 units.

CAMPI president Jose Maria Atienza said the xEV sales performance shows the market’s growing acceptance and demand for electrified technologies.

Other sub-segments such as the 1Ton+ multi-purpose vehicles, also contributed positively to the industry’s 2025 performance, posting a 76.6 percent increase compared to 2024.

In December 2025, total industry sales reached 47,371 units, making it the strongest monthly performance since 2017.

Of the total sales in December last year, CAMPI and TMA accounted for 42,870 units, two percent higher than the 42,044 units sold in the same month in 2024.

“We attribute last year’s achievement to the aggressive promotional campaigns and the new product introductions from the various car brands which expanded consumer options especially in electrified and commercial vehicle segments,” Atienza said.

Of CAMPI and TMA’s total sales last year, Toyota Motor Philippines Corp. accounted for the biggest share at 49.49 percent. This was followed by Mitsubishi Motors Philippines Corp. with 18.72 percent, Suzuki Philippines Inc. with 4.74 percent, Ford Motor Co. Philippines Inc. with at 4.70 percent and Nissan Philippines Inc. with 4.44 percent.