Del Monte at 100: A century-long legacy of nourishing the nation

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MANILA, Philippines — From the farms of Bukidnon to millions of Filipino tables, Del Monte’s century-long story is one of nourishing a nation—one meal, one moment, one family and one community at a time.

The brand’s quiet but constant presence in Filipino homes is seen almost every day, from a glass of pineapple juice to start our day to the fruit salad we prepare every Noche Buena.

Soon celebrating its centennial year in 2026, Del Monte is continuously building on its legacy of Nourishing Goodness—a commitment to nurturing the land, uplifting communities and feeding both body and spirit, with purpose and heart. Such promise is depicted in Del Monte’s anthemic film titled Kaayo.

“Kaayo, which translates to ‘goodness’ in Bisaya, celebrates the spirit of goodness—passed from hand to hand, from generation to generation. It reminds us that our greatest harvest is the goodness we’ve shared,” says Luis Alejandro, president and COO of Del Monte Philippines Inc.

Sustaining the future

In the scenic fields of Bukidnon, where the company was founded, over 30,000 hectares have been cultivated with care for both harvest and habitat.

Farmers have cared for the land as home—sustaining it as the source of nourishment and goodness for generations.

Through careful stewardship, Del Monte has planted over 700,000 trees, recycled water for irrigation, and maintained carbon-negative operations across its plantation—making it one of the country’s pioneers in sustainable farming.

Uplifting lives

Through the decades, Del Monte has cultivated something rarer: a thriving community where families can live, learn and grow together.

Today, more than 24,000 men and women work in the Bukidnon plantation, many of them third- and fourth-generation employees whose roots are intertwined with Del Monte’s history.

Within the plantation lies a self-sustaining village complete with free housing, schools, a hospital and recreational facilities, proving that Del Monte’s concept of nourishment extends well beyond the kitchen.

Through the Del Monte Foundation, the company’s impact reaches far beyond its gates. Over 200,000 Filipinos in more than 100 barangays have benefited from education, livelihood and nutrition programs.

These include scholarships for over 1,700 students, feeding programs to combat malnutrition, and livelihood initiatives that help farming families become self-sustaining.

At the heart of every Filipino table

Few brands have become as deeply woven into Filipino homes as Del Monte. From everyday dishes to festive occasions, the brand has stood as a mark of quality and comfort.

Every product carries the same seal of trust and nutrition that generations have relied on—from Del Monte 100% Pineapple Juice with PiñaPhyto5—naturally rich in phytonutrients—to Tomato Sauce with LycoNutrients, fortified with Vitamins A, C and Iodine.

And for four decades, Del Monte Kitchenomics has been a trusted kitchen companion. The beloved TV cooking show in the 1980s has evolved into a vibrant digital community that continues to inspire creativity, confidence and connection among Filipino home cooks today.

Spreading more goodness through partnerships

Del Monte is also celebrating with partners that share its belief in espousing goodness—bringing joy and purpose to people’s lives.

Disney-themed Spaghetti Sauce – Del Monte continues its purpose by nourishing happy childhoods because a childhood that is filled with joyful memories builds the foundation for happy, well-rounded adults. That’s why Del Monte Spaghetti Sauce is giving 100 families of four a free trip to Hong Kong Disneyland—a once-in-a-lifetime reward for the generations who have made Del Monte part of their own stories.

Uniqlo x Del Monte: Wear the Goodness – Through a collaboration with Uniqlo’s UTMe line, Del Monte celebrates positivity and shared values of comfort and authenticity. The limited-edition shirts and tote bags will be available in select UNIQLO stores nationwide from Nov. 21, 2025 to May 31, 2026.

Del Monte Pineapple Crunch – Auro Chocolate and Del Monte unite world-class chocolate craftsmanship with the sweet, tangy flavor of pineapples from Bukidnon. The Auro x Del Monte Pineapple Crunch will be available in Auro and Kultura stores starting November 24, while limited-edition menu items will be served in Auro Cafés until December 31.

Blend in the Good limited-edition drinks – The Jamba Juice x Del Monte collab offers limited-edition flavors Piña Colada Fruit Refresher and Aloha Pineapple Smoothie. For every cup sold, P5 will be donated to Del Monte farmers. The drinks are available until December 31 at Jamba Juice branches nationwide.

“These partnerships reflect what we stand for: joy, wellness and shared purpose,” explains Sharon Tanganco, chief marketing officer at Del Monte.

“Partnering with Disney allows us to extend our purpose of nourishing goodness to the next generation, by creating joyful experiences. With Uniqlo, it’s about affordable quality for every day. With Auto Chocolate, we celebrate Filipino craftsmanship; and with Jamba Juice, we make healthy living even more purposeful.”

A fresh new look

To commemorate its 100th year, Del Monte also embraces a Centennial Packaging Refresh—a vibrant, modern design that honors its heritage.

The new look celebrates the brand’s commitment to health and innovation, while retaining the unmistakable heart-shaped logo that has stood for quality and trust for generations.

It’s a visual reminder that the goodness Filipinos have always loved continues, but now fresher and stronger.

Celebrating a century of goodness

In a simple yet meaningful gathering, the 100th-year milestone brought together Del Monte’s leaders, partners and friends. Alejandro opened the celebration with messages of gratitude and purpose, and a heartfelt look back at Del Monte’s journey.

Everyone was treated to the premiere of Kaayo, the short film that captured the brand’s enduring story of nourishment and nation-building. The special documentary paid tribute to the farmers and generations of employees whose loyalty and hard work have kept Del Monte’s heritage alive.

Throughout the program, journalist Karen Davila—through a video—and content creators chef RV Manabat, Dr. Alvin Francisco and Dr. Kilimanguru shared their own experiences visiting the Del Monte plantation and seeing how the brand’s goodness begins from the land itself.

The event also officially introduced Del Monte’s latest brand collaborations with Disney, Uniqlo, Auro and Jamba Juice to the public. Guests even enjoyed a taste of the collaboration firsthand, with Del Monte x Auro and Del Monte x Jamba Juice creations served at the venue.

Nourishing the next century

As Del Monte turns 100, it continues to champion nutrition through innovation and programs that empower and nourish Filipino families every day.

More than preserving its century-old pineapple fields, the company continues to spread goodness that uplift communities and strengthen the nation—and its legacy will continue to grow for generations to come.

“Thank you for making us part of your homes for 100 years. Every can opened, every meal shared, every glass poured—you’ve made us part of your stories. As we celebrate this centennial, we look forward to nourishing more Filipino generations with the same care, passion and goodness that started it all,” Alejandro concludes

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Editor's Note: This #Brandspace story is created with Del Monte. It is produced by the Advertising Content Team that is independent of our Editorial newsroom. 

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