GCash brings financial inclusion to more Filipinos through GCash Pera Talks

Pera Talks seeks to engage grassroots and rural communities, enabling them to access and benefit from digital financial services

In 2015, a survey by Standard & Poor showed that only 25% of Filipino adults are financially literate. Six years later, Bangko Sentral ng Pilipinas conducted a Financial Inclusion Survey which revealed only 2% of Filipino adults correctly answered all six basic financial literacy questions. The surveys highlight a concerning trend, that many Filipinos continue to struggle with managing their finances effectively, despite financial management systems have become more digitized and accessible.

In this BrandRap episode, GCash chief strategy officer Rowie Zamora discusses the current state of financial literacy in the Philippines and how the finance app reaches out to empower unserved and underserved Filipinos in the country with a community-based financial literacy program. – Rappler.com