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Philstar.com
February 3, 2026 | 3:00pm
MANILA, Philippines — Haier Philippines reinforced its leadership in cooling innovation during its 2026 Dealer Conference and Product Launch, “Designed Beyond Expectation,” held at Shangri-La the Fort, Bonifacio Global City.
The event gathered dealer partners nationwide to align on strategy and spotlight the company’s expanding Air Conditioning Solutions (ACS) and Commercial Air Conditioning (CAC) portfolio.
The expanded 2026 ACS and CAC lineup served as the centerpiece of the conference, underscoring Haier’s continued investment in scalable, energy-efficient cooling technologies for residential and commercial markets.
The venue also featured a product exhibit showcasing Haier’s latest TVs, refrigerators, washing machines, kitchen appliances and water solutions.
Commercial air conditioning takes center stage
Haier Philippines positions its Commercial Air Conditioning (CAC) portfolio as a key growth pillar for 2026, featuring floor-standing systems for powerful large-space airflow, the MRV 5 DC Inverter for flexible multi-zone cooling and high-capacity chillers for centralized applications.
The MRV system highlights full Dc inverter technology for energy savings, stable low-vibration performance, Smart Link wireless connectivity for easier installation, dual electronic expansion valves for precise cooling control and extended piping capability of up to 1000 meters for high-rise scalability.
Together, these solutions deliver efficient, reliable and customizable cooling for modern commercial environments.
Smart residential cooling innovation
Strengthening its residential ACS leadership, Haier introduced the UV Cool Smart Split-type Air Conditioner, designed to deliver intelligent performance and healthier indoor living.
Equipped with UV-C Sterilization and Self Clean technology, the system supports cleaner air circulation, while Haier Smart Wi-Fi connectivity allows seamless remote control anytime, anywhere.
Powered by Inverter Plus technology with AI ECO mode, the unit maximizes energy savings while maintaining stable cooling performance. Turbo Cool and Triple Airflow technology deliver faster, more balanced comfort suited for modern households.
Engineered for Philippine operating conditions, the UV Cool Smart series features anti-corrosion protection and a Hyper PCB system for added durability. Available from 1.0 HP to 2.5 HP, the units use eco-friendly R32 refrigerant and carry 4- to 5-star DOE energy efficiency ratings.
Dealer-first strategy and 2026 commitments
Haier Philippines reaffirmed its dealer-first philosophy, operating under a Servant Model management approach focused on fast response and strong nationwide partner support.
For 2026, the company committed to expanding its product portfolio and reinforcing its support network to deliver faster service and stronger dealer collaboration.
Looking ahead, Haier Philippines set a clear ambition to lead the Philippine market, sustain rapid growth in the coming years, and strengthen its position through continued innovation and dealer collaboration.
CEO Haier Philippines Sun Liangjun
Closing his message, Haier Philippines CEO Sun Liangjun described 2026 as a year of acceleration aligned with the event theme: “Together We Grow. Together We Lead.”
Editor’s Note: This press release from Haier Philippines is published by the Advertising Content Team that is independent from our Editorial Newsroom.
