Jayda signs with Viva, eyes new heights in music and acting

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Jayda is beginning a new chapter in her already accomplished young career, officially joining the Viva family.

She recently signeda new recording and publishing deal with Viva Records, in partnership with Universal Music Group (UMG) Philippines. The agreement also includes a co-management contract with Viva Artists Agency (VAA) that will open doors for film, TV, and endorsement opportunities.

The 22-year-old singer-actress Jayda PHOTOS FROM VIVA ARTIST AGENCY

At a press conference announcing the partnership, Jayda expressed excitement about Viva's ability to help her reach her next goals.

"I recognize their expertise. It really aligned with the timeline I want to follow at this point in my career — the perfect balance of acting and singing. And of course, why look elsewhere? Viva has a proven track record of managing singers, actresses and multimedia personalities, and that's exactly what I want to be," she said.

She added, "This has been a long time in the making. It's so nice that all the meetings I had with Boss Vic finally bore fruit."

The 22-year-old singer-actress, daughter of music icons Dingdong Avanzado and Jessa Zaragoza, launched her career in 2017. Since then, she has steadily made a name for herself in the entertainment industry through music, TV and live performances. Her debut EP "In My Room" was released in 2018, followed by a regular spot on "ASAP" and her first major solo concert, "Jayda in Concert."

Jayda with Viva Chairman and CEO Vicente ‘Vic’ del Rosario Jr.

Jayda's recent releases include "No Way But Up," the official soundtrack for the series "Teen Clash," which also marked her acting debut; and "Right Lover, Wrong Time," a song she co-wrote with her father. She also signed with Republic Records Philippines, a UMG subsidiary, in 2023.

"It's important for an artist to sometimes take breaks or mix things up so you have something new to write about or new experiences to draw from," Jayda proudly said.

Asked what other genres and projects she hopes to dive into, she said, "I haven't had the chance to do a rom-com yet. I love watching rom-coms, so hopefully that's in the cards. At this point in time, I'm past the awkward stage with certain roles, so I'm very excited to try that."

On the music side, she said, "Now that I'm part of Viva, I would love to work with my friends Cup of Joe and The Juans. I'm a fan of theirs. I've always admired their songwriting and artistry."

Meanwhile, Jayda also reflected on the highs and lows of being the daughter of two iconic performers.

"The best part is everything they've gone through in the industry — the wisdom they've gained and passed on to me. I'm so thankful that their experiences and defining moments are things I get to learn from. It's like speaking the same language because we do the same thing. It's fun because we all share the same passion," she said.

"As for the hardest part: Coming into the industry, people label you a 'nepo baby.' But honestly, I try to take it in stride. A big part of this is carving your own path and challenging those perceptions, and hopefully reaching a point where people get to know you as your own person."

Jayda's launch with Viva drew strong support, including from Viva's chairman and CEO Vicente "Vic" del Rosario Jr., who rarely appears at press conferences outside their office.

"It's been a long time since two competing record companies — Viva and UMG — came together. UMG is the biggest record label in the world. It's a privilege to partner with them. I'm thrilled we're working together because of you," said del Rosario.

"I've wanted to sign Jayda since she was a child because she's such a great singer. I told her parents we'd love to work with her when she comes of age. I waited 12 years for this to happen. I think we can do great things together. Like Sharon, Donna Cruz, Regine Velasquez and Sarah Geronimo, I believe Jayda will be a big star. What interests me about her goes beyond her voice — she's probably going to be a multimedia star," he added.

The big boss reiterated that Viva has big plans for the young artist.

"We want her to be an actress, a host, everything — and line up plenty of endorsements, too," del Rosario added.

Deeply moved by the support, Jayda ended, "Even now, I want to say thank you for the trust you've given me. I want to do my best to make you all proud. I feel really blessed and honored that everyone is here."