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Philstar.com
December 11, 2025 | 10:00am
Hatsune Miku and fellow Vocaloids perform for the first time at the world-class stage of SM Mall of Asia Arena.
MANILA, Philippines — Miku Expo 2025 drew thousands to the SM Mall of Asia (MOA) Arena last November 16, for the first Philippine showcase of the world’s leading virtual idol, Hatsune Miku.
The event marked a significant moment for the country's Vocaloid community, bringing together longtime fans and a new generation of digital music enthusiasts.
Hatsune Miku has influenced global pop culture since 2007. Her rise helped build a movement centered on Vocaloid technology created by Yamaha.
The technology enabled producers and artists to create digital performers, sparking a fast-growing creative scene. The fan base in the Philippines grew with it and shaped a strong community that remains active today.
A sweeping crowd at the SM MOA Arena during the Miku Expo 2025.
Cultural impact of J-Pop
Fans arrived at the arena in cosplay, with coordinated lightsticks and happi coats featuring performer insignia. The atmosphere highlighted the deep connection of Filipino fans to Japanese idol culture. The event reinforced the idea that the vocaloid community continues to evolve and expand across generations.
Miku Expo 2025 attendees bring the J-Pop fan culture to the Arena.
Similar to idol culture in Japan, the SM MOA Arena venue echoed the rich culture of this community, with fans dressed in cosplay, synchronized lightsticks, and the traditional happi, a Japanese festival wear brandished by the performers and emblazoned with their insignia.
@moa.arena Did someone say concert or anime convention (or both)? ???? Take a look at all of our fave cosplays from last night's #MIKUEXPO2025. Btw, we didn't find them all ???? Maybe try again next year? ???? #MIKUAtMOAArena #ChangingTheGameElevatingEntertainment ? Fun and Upbeat Pop Rock - SharpFourStudioVocaloid fans dress up as their favorite virtual idol.
Digital innovation onstage
Miku Expo 2025 featured leading Vocaloid performers in their first concert on Philippine ground.
The production used advanced visual technology to create a seamless live experience. The setlist included Rolling Girl, Loki, Vampire, Double Lariat and Midnight Surf. The crowd responded to every song with loud participation.
Vocaloids Hatsune Miku and Luka Megurine lead the crowd to cheers at the MIKU EXPO 2025.
Virtual performers delivered a show that blended entertainment and digital innovation. The event emphasized how technology continues to shape modern concerts and fan engagement.
@moa.arena IS THAT OUR LEEK QUEEN? ????Hatsune Miku finally takes on the stage of the SM MOA Arena and the crowd is vibing! ???? Feel tonight's crowd with a snippet from Miku's opening song. #MIKUEXPO2025 #MIKUAtMOAArena #ChangingTheGameElevatingEntertainment ? original sound - SM Mall of Asia ArenaHatsune Miku performs for thousands of fans.
SM Mall of Asia Arena as a premier venue
SM Mall of Asia Arena provided the ideal setup for the concert. Its engineering, sightlines, and flexible stage system supported the high level of digital production. The venue demonstrated its ability to host complex multimedia concerts and reinforced its position as a preferred destination for global acts.
For more information, visit www.mallofasia-arena.com or follow @moaarena on social media. Tickets for upcoming events can be purchased online at www.smtickets.com or at any authorized SM Tickets outlet nationwide.
Editor’s Note: This press release is sponsored by SM. It is published by the Advertising Content Team that is independent from our Editorial Newsroom.
