New pet care brands Amico, Veravit enter local market; name Maxene Magalona as brand ambassador

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Philstar.com

October 26, 2026 | 3:50pm

MANILA, Philippines — Caring for pets goes beyond providing food and shelter. It also means understanding their needs, supporting their well-being and making time for meaningful moments with them. For Amico Innovations Inc., responsible pet ownership should be both rewarding and enjoyable.

This philosophy took center stage at The Amico and Veravit Pet Carenival: Where Better Pet Care Takes Centerstage, a lively celebration that brought together pet owners, content creators and their furry companions to discover a fresh approach to pet care.

The event transformed the venue into two interactive destinations, Amicotown and Veraville, each showcasing the distinct offerings of Amico Innovations Inc.'s pet care brands.

Through engaging activities, product showcases, and educational experiences, guests were introduced to the company's growing commitment to supporting healthier, happier pets.

Veravit is built around science-backed nutrition formulated for all breeds and life stages with extensive benefits that support everyday health.

Complementing this, Amico launched in April 2026 and offers more tailored nutrition developed around specific needs, including their Amico Dry Cat Food with Urinary Care, Amico Medium-Large Breed Adult Dog Food with Joint Support, Amico Wet Food with Blood Support, and other life-stage-specific dry food for Puppies, Small Breed Dogs, Kittens & Mother Cats.

Together, the two brands provide Filipino fur parents with a broader range of accessible and purposeful pet care options.

Kharl Yeung, COO of Amico Innovations Inc. and recognized this year as one of Forbes’ Asia 2026 30 Under 30, shared, "Amico is built for our friends, our companions. 

He explained that Amico is an Italian word meaning “friend,” reflecting the brand’s commitment to caring for pets as cherished companions. 

Following that, he welcomed onto the stage Amico and Veravit’s new celebrity brand ambassador: actress, yoga and meditation teacher, and proud cat mom Maxene Magalona.

Speaking about her decision to partner with Amico and Veravit, Magalona shared how deeply she connected with the brands’ vision of treating pets as family.

“I’m a firm believer that what you give out to the universe, you get back in return. So I treat my pets as my family, and I know Veravit and Amico, that’s how they think of pets when they’re making the food. You make sure that you give them the best nutrition and everything that can help them become healthy and happy," she said.

Amico and Veravit are also set to become available in more retail locations, including Robinsons, Puregold, 7-Eleven and other retail partners.

Currently, Amico and Veravit products are available online through Shopee, Lazada, and TikTok Shop, as well as through retail partners including Landers, Shopwise, South Supermarket, Ever, Heyday, Gaisano Malls, and participating pet specialty stores.

For product announcements, updates, and more information, follow @lifewithamico and @veravitpets on social media.

Editor’s Note: This press release from Amico & Veravit is published by the Advertising Content Team that is independent from our Editorial Newsroom.