PLDT, Smart partner with Capillary for loyalty platform

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The Philippine Star

October 9, 2026 | 12:00am

MANILA, Philippines —  PLDT Inc. (PLDT) and its wireless subsidiary Smart Communications Inc. (Smart) have partnered with Capillary Technologies to transform and unify their loyalty ecosystem across mobile, broadband and partner engagement platforms.

Through the partnership, Capillary will power a next-generation loyalty platform, bringing together PLDT Home, Smart and Ka-Partner programs into a single ecosystem designed to deliver more personalized and rewarding experiences across millions of customers.

Capillary Technologies is a global leader in AI-powered customer loyalty and engagement solutions.

The initiative marks a significant step in PLDT and Smart’s customer engagement strategy as the group consolidates multiple loyalty environments into a more intelligent and scalable platform powered by artificial intelligence (AI), advanced personalization and real-time engagement capabilities.

PLDT and Smart selected Capillary for its loyalty expertise, scalable enterprise architecture and proven track record across high-growth markets.

“Customer loyalty is key to the PLDT Group’s long-term growth,” Menardo Jimenez, Jr., PLDT chief operating officer, said.

“With Capillary’s platform, we can offer a more personalized rewards experience that gives our subscribers and partners access to exclusive perks, curated offers, exciting partner benefits and rewarding experiences tailored to their preferences,” said John Palanca, head of PLDT Home.

Santosh Reddy, president – APAC at Capillary Technologies, said: “PLDT and Smart have consistently led the way in redefining digital experiences at scale, backed by a strong understanding of evolving customer expectations. Together, we look forward to building a more intelligent, engaging and connected loyalty experience for millions of subscribers.”